GC America recently participated in the annual Compendium Ad Test Study and received an award for Outstanding Advertising. The ad featuring G-CEM LinkAce received the award in recognition of the advertisement that achieved outstanding readership response, which was measured in comparison with other ads that appeared in Compendium.

Did you hear that 3M ESPE announced "A Change in Indication" by removing the crown indication for Lava™ Ultimate CAD/CAM Restorative blocks? Learn more on how well CERASMART® (GC) performs after more than half million restorations (complaint rate: < 0.0218%), and NO change in indications for inlays, onlays, crowns and veneers.

To view the statement from GC America, click here.

The Meaning of Quality Management Level Research:
Quality Management Level is evaluated quantitatively, based on systems and the actual practice to enhance "Quality", which influences product competitiveness, as well as corporate value.

Overall ranking is compiled after the deliberate analysis of 6 factors, such as " Top Management Commitment" and "Kaizen and Workshop Management". This research does represent the level of corporate's striving to enhance quality, that does NOT represent the superiority of product quality itself.

The ranking is based on the analysis of 62 subcategories (56 indicators), under the following 6 evaluated categories:

• Commitment of Top Management
• Cultivation of Human Resources for Realization of Quality Management
• Management of Safety, Security and Trust
• Establishment and thorough Implementation of a Process
• Pursuit of Customer-Oriented Policy
• Capability to Effectively Use and Enhance a System

GC received the following high evaluations:

• Management of safety, security and trust (1^st)
• Establishment and thorough implementation of a process (3^rd)
• Capability to effectively use and enhance a system (3^rd)
• Cultivation of human resources for realization of quality management (5^th)
• Pursuit of customer-oriented policy (8^th)

Reason:
In addition to activities at overseas manufacturing bases, GC has established the "GC Institute of Monozukuri (Technologies)", Human Resource Cultivation System at the global mother factory in Fuji Oyama and is also planning to expand it to overseas operations. Since taking the chair of President, Chairman Nakao and President Nakao have conducted 1,237 "President's Reviews" in over 30 years, visited and reviewed all departments and companies that are in and outside Japan and also kept close and constant communication with GC Associates. These efforts are highly evaluated as the basis for the corporate quality.

Top 10 companies of overall ranking (based on the results from 2014 research):

• KONICA MINOLTA Corporation (ranked 16^th in 2013)
• GC Corporation (ranked 6^th in 2013)
• Fujitsu Ltd. (ranked 7^th in 2013)
• FUJIFILM Holdings Corporation (ranked 2^nd in 2013)
• Sharp Corporation (ranked 5^th in 2013)
• Canon Inc. (ranked 9^th in 2013)
• Asahigroup-holdings Corporation (ranked 59^th in 2013)
• Sony Corporation (ranked 8^th in 2013)
• TOSHIBA Corporation (ranked 1^st in 2013)
• Dai Nippon Printing Corporation, Ltd. (ranked 3^rd in 2013)

GC received the "Deming Application Prize" (the current Deming Prize) in 2000 and the "Japan Quality Medal" (the current Deming Grand Prize)", the highest honor of Japan's TQM (Total Quality Management) in 2004. Furthermore, within our GC Group, GC Dental Products Corporation (GCDP) received the "Deming Application Prize" in 2003, and GC Dental (Suzhou) Co., Ltd. received the "Deming Application Prize" in 2010 as the first Chinese company. And most recently, JUSE announced in October that GC America Inc. will receive the Deming Prize for 2014. Chairman Makoto Nakao also received the Deming Prize for Individuals in 2012 for spearheading the GC Group's efforts for promotion of TQM and building it into a global company.

Through continuous promotion of GC's Quality Management (GQM), GC would like to increase its company-wide efforts for quality management to meet our trusted customer's needs and expectations. Your continuous support is greatly appreciated.

GC America recently participated in the annual Compendium Ad Test Study and received an award for Outstanding Advertising.

The ad featuring MI Varnish®, MI Paste® & MI Paste Plus® received the award in recognition of the advertisement that achieved outstanding readership response, which was measured in comparison with other ads appearing in Compendium.

GC America participated in the annual Compendium Ad test study and yielded outstanding results. The G-ænial™ Universal Flo Ad produced a Top 10 score and signifies that Compendium readers recall seeing and reading the ad a greater number of times than other ads in the issue.

GC R&D Center (Itabashi-ku, Tokyo) has won "the 26^th Nikkei New Office Promotion Award" and the awarding ceremony was held at the headquarters building of Nikkei Inc. on August 29^th. Nikkei is a major representative economic newspaper of Japan.

The R&D Center design concept is based on "Communication Loop" by Nobel Prize winner Dr. Ernest Rutherford laboratory key success lines in efficient communication among researchers, and our facility creates open office space with clear glasses to generate inspiration and vast power by communication and information sharing.

We will continue to make every effort to provide better quality products, services and information to customers in a timely manner.

International Dental Show (IDS) was held for five days from March 12 to 16 in Cologne (KÖln), Germany. IDS, now in its 35th exhibition, hosted 2,058 companies from 56 countries worldwide this year in a spacious (150,00 square meters) hall. It turned out very successful with about 125,000 participants from 149 countries.

GC held a press conference on the first day of the exhibition. President Makoto Nakao presented the company's principles, which are unchangeable through the passage of time, and declared our determination to pursue innovative development with a view to celebrating the company's 100th anniversary in 2021. He also introduced new products with some research data made by the professors who always give advice for our research and development.

At the GC Booth, "Initial" was demonstrated and "Aadva"-related products were introduced. Many people visited GC's Booth and asked earnest questions. What's more, GC held their regular event, "Happy Hour" at the GC Booth at 18 o'clock on March 13 and 14. GC served Belgian beer for Happy Hour from Belgium, which is the company's stronghold for the European market, and where GC Europe is located. Many participants came by the event and enjoyed their conversations.

The next IDS is scheduled to be held from March 10 to 14, 2015. Please visit the GC Booth and enjoy Belgian beer at "Happy Hour" when you are at the next IDS.

Mr. Toshihisa Hamano, Mr. Norikazu Nakagaki of GC Dental Products Corporation and Dr. Minoru Miwa of Gifu University won the research paper prize for the Japanese society for dental materials and devices 2011 by their co-research article titled "Initiation mechanism of radical polymerization with barbituric acid derivatives" on 14th April, 2012.

This prize is given to the most excellent research article of the year among the articles in "Journal of Japanese Society for dental Materials and Devices" and "Dental Material Journal" during the year published by The Japanese Society for dental Materials and Devices.

The "Restore Japan Project" has been started by GC Europe, GC America and GC Asia after devastative tragedy in Japan on March 11, 2011. They had variety of activities such as donating part of their sales products, selling special T-shirts, dolls to collect their donations. On March 6, 2012 presidents of GC Europe, GC America, and GC Asia brought their donations JPY16,124,755 to Japan Dental Association and this is included the donation from Mr. Marco Ferrari from Italy and Singapore Dental Association.

As a 90^th anniversary special project, GC Corporation will post a five-issue series of articles about GC on their website. Please click here to visit the site and learn more.

In 1921 three young Japanese chemists in Tokyo laid the foundation of what today can be considered as one of the world's largest suppliers of dental products with around 2400 employees and four production sites in Japan, the USA, China and Europe. We are proud of that fact. But we are only too aware that we would never have come so far without the personal motivation and expertise of our staff and customers and the strong relationship we always have with dentists and technicians around the globe. This is why the motto for our 90th anniversary is: "90 years of progress with your support".

The third International Dental Symposium celebrating the 55^th anniversary of GC Membership Society will be held in Tokyo later this year. The series of "Premium Symposium and Lectures" are scheduled in the upcoming months as a part of this anniversary event, at the brand new GC Corporate Center (Hongo, Tokyo), which will be a new landmark for GC from March.

The third International Dental Symposium will be held on October 22 and 23, 2011, at Tokyo International Forum. GC Dental Show and Citizen’s Forum will be held concurrently.

In these events, many prominent professors and dental professionals are invited to give lectures and participate in the session programs.

We are pleased to announce that GC Dental (Suzhou) Co., Ltd. will be the third GC group company to receive Deming Prize, after GC Corporation (received in 2000) and GC Dental Products Corporation (received in 2003).

This is the first time the Deming Prize is given in China. We are proud to receive this prize since it is the result of our commitment to quality, striving to develop and implement the better quality management system that meets the demands of the times and, at the same time, is effective for our own organization.

In March 2010, Dr. Kazuo Hirota, Managing Director, GC Corporation was awarded the prestigious Peyton-Skinner Award for Innovation in Dental Materials by the Dental Materials Group (DMG) of the International Association for Dental Research.

Dr. Hirota received the award at the 88th meeting of the International Association for Dental Research in Barcelona, Spain on July 15. The presentation was made by Dr. Jeffrey Platt, President of the DMG section, during its business meeting.

Peyton-Skinner Award is given to scientists who throughout their careers have made outstanding contributions to innovations in dental materials. Dr. Hirota became the first Japanese who received Peyton-Skinner Award.

We are pleased to unveil the new design as part of our global efforts for the new decade. When visiting other GC websites around the world you will discover that all of them have the same new design with uniform and consistent communication in order to strengthen the GC brand and its online presence. The look is not only new and refreshing but the navigation is more user friendly. We hope you will enjoy the site and find the information you are looking for easier and faster. We would be pleased to receive your comments at marketing@gcamerica.com.

Learn more here.

In the 5^th Quality Management Survey conducted by Nihon Keizai Shimbun Inc. and Union of Japanese Scientists and Engineers, GC was again highly evaluated and was ranked in 12^th place in the overall ranking. In the subcategory rankings, GC was ranked 4^th for "Quality Assurance and Personnel Cultivation (Education)" and "Development of New Products".

After the internationally renowned Deming Award for Business Excellence and the Japan Quality Medal, the all-encompassing quality efforts of the Japanese GC Corporation (GCC) have again been endorsed by the Japanese Union of Scientists and Engineers (JUSE): GCC came 8^th in the Quality Management Ranking of 500 Japanese firms and manufacturers.